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Our work

Making a measurable difference

Unlike many agencies, our work is crafted with one thing and only one thing in mind: impacting business results and driving brand performance.

Maiiro: Pack of Lies

New sustainable skincare company, Maiiro, came to Kitty and ROAST with the challenge of building a global launch campaign for their brand. But how could we create cut-through in an industry as tough as skincare? Launching the ‘Pack of Lies’ campaign, we were able to target the issue of the ‘ethical consumer’, designing and building an engaging microsite to successfully position Maiiro in a way that would make them more than just a brand.

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InsureandGo: Discover Interesting

Specialist travel insurer InsureandGo wanted a microsite on which they could host intrepid tales told by real-life adventurers. So we built them discoverinteresting.com. Interactive, engaging, and beautiful, it’s not surprising that our site’s become a hotspot for travellers.

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Experian: Property Ladder

Despite being a market leader in consumer credit scoring, Experian wanted to move into the world of money comparison – an area with huge potential for growth, but with many price comparison sites, is hugely competitive. Through gamifying the mortgage process, we were able to build an educational, yet engaging digital experience. Thanks to The Property Ladder Quiz, first-time buyers can equip themselves with the knowledge needed to get their foot onto the property ladder.

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Nextbase: Multi-Territory Website Build

After years of adapting the same website (through different companies and developers) to coincide with their growth, Nextbase were looking for a way to maximise their site’s potential, helping them expand into 10 new markets. We developed a completely new website from the ground up, taking into consideration technical SEO architecture that allowed them to gain significant market share and move to position 1-3 for the keyword ‘dash cam’ and ‘dash cams’.

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BetVictor: Bet Calculator

With over 200,000 searches for ‘bet calculator’ related terms each month, BetVictor were missing out on the chance to attract new customers to their site. We created a digital experience that was as functional as it was user-friendly – two areas where other bet calculators fell short. It was a huge success for BetVictor,  ranking in the top five for key terms within 24 hours and the second biggest page to drive new visitors after the homepage. 

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Casumo: Play Absurd

What people do in their spare time is their own business. Except Casumo are a little nosey, especially when it comes to the nation’s more unusual pastimes. We pulled together a TV-quality online mini-series following some of the UK’s favourite comedians and personalities as they explore some of the country’s most absurd sports. From bog snorkelling, to egg throwing, to gurning, Play Absurd was all about celebrating those special few who find play in the everyday, no matter how absurd it may seem.

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