The Challenge
Following a rebrand, Onebright required a new website that would enable them to re-launch with impact. Onebright challenged Kitty with the job: to design and build a standout, best-in-class site that would articulate their unique business proposition & set Onebright up for success.
Operating within a competitive market, Onebright needed a website that championed their bright and positive branding, communicating their difference in the market and establishing cut through among other mental health brands.
The challenge was twofold: to increase the number of potential clients contacting them and to increase the number of registered clinicians working with Onebright.
The Solution
Kitty’s solution involved the undertaking of a full UX and UI process; developing a complete user journey that – combined with a fresh design – would set the brand up for success and drive users towards the intended conversion points.
Kitty decided that the best suited CMS for the new website was WordPress: fully customisable and suitable for the client’s requirements and ambitious growth strategy. Considering the sensitive nature of the patient reports & data, security of the site was of utmost importance – another reason that WordPress was the best suited CMS.
A key requirement for the new website was the inclusion of a “Clinician Zone”: a gated area of the website within which clinicians could file & record their client reports. Kitty’s solution was to build a password protected area of the website, assigning individual logins to clinicians and ensuring all client forms within the zone were encrypted, to protect sensitive information.
“It has been great working with the Onebright team to facilitate their exciting re-brand and new website design & build. In such a saturated market, we wanted to ensure that we focussed on Onebright’s positive branding throughout the new website.
Mental health is of great importance, especially after the tough few years we have all been through so it is great to support a business taking positive steps toward this.”
Rob Knight, Managing Director at Kitty
If you are in need of a new website design or build, get in touch with us here to see how we can best work with you.
