Signature Staff (formerly Occasional & Permanent Staff) has been successfully placing members of household staff with families based in the UK or overseas for over 60 years.
Following the company re-brand by Mothers of Invention, the new premium brand Signature Staff onboarded Kitty to complete a website migration, design and build that would launch their new image, as well as their rich brand history, into the modern world. In order to achieve this, our goal was to provide Signature Staff with a new, fully-optimised site, and the bespoke technical functionality to help Signature match families with household staff for years’ to come.
Our Solution
Working with branding agency, Mothers of Invention, we determined the brand identity and brand design of the new consolidated site.
Signature Staff experiences a high volume of staff placements and client enquiries on a monthly basis, so the team needed a CMS which was efficient and easy to use. Kitty’s solution was to choose WordPress and by pairing an accessible CMS platform with an innovative technical solution, we were able to create a clean user experience that the team could manage and scale.
Technically, our key challenge was creating the functionality on the site to cater for Signature’s two very distinct audiences: families looking for staff and staff looking for employment. In order to give users the ability to filter through a live feed of job roles available that they could enquire for, we built high functioning and high spec pages. This bespoke functionality ensured both user group’s had a seamless journey through to find staff or families.
ROAST’s SEO team were on hand across the project to ensure the new site’s Internal Architecture was organised to lay the foundations for growth, and fully optimised to deliver in search.
The Results
- +171% uplift in visitors to the site
- +6.9 improvement in bounce rate
- +181% uplift in page views
What the client says
Kitty were the perfect partner to help us embark on this mission to lead the way as a digital-first premium staff recruiter. With the help of Kitty, we were able to create a new brand identity and website that brings 60 years’ of our rich history into the present and creates space for us to grow as a business.
James Pawle, Managing Director at Signature Staff
Visit Signature Staff’s new site here
