We’re delighted to announce that our work with Yellow Zebra Safaris has been awarded Best Travel Website in the 19th Web Excellence Awards.
Yellow Zebra is Europe’s leading safari specialist, a title it has held at the World Travel Awards for ten consecutive years, offering entirely bespoke safari experiences across Africa. After eight years on its previous platform, the business needed a website that matched the calibre of the trips it sells: a best-in-class, lead-generation travel platform capable of taking the brand into its next chapter of growth.
Yellow Zebra Safaris partnered with Kitty to completely redesign and rebuild their website delivering a refined structure, enhanced design, and modern, best-in-class functionality.
The project focused on restructuring the website, which had become unwieldy for users and was no longer aligned with how modern search platforms present travel content. Unlike traditional travel companies, Yellow Zebra builds bespoke safaris for each traveller. This demanded a flexible website structure which the Kitty team delivered. The website includes localisation for Yellow Zebra’s four core markets: Australia, Canada, UK, US, tailoring language, currency and measurement units to each individual audience.
At the heart of the new site is a custom-built interactive map that transforms Yellow Zebra’s itineraries to life. Rather than just pinning a location, the map dynamically follows each journey, connecting each stop with relevant content.
Kitty added a wish list feature that allows users to save content or locations which they can then share with fellow users who are planning the same or similar trips.
Yellow Zebra needed to remain king of the jungle in their industry, and the work with Kitty ensured they reigned supreme.
If you would like to speak to Kitty about your brand’s website build or design, contact our team to discuss how we can help.
