Kitty are proud to have been honoured with 2 awards in the 17th Web Excellence Awards, celebrating our commitment to innovation and superior performance in the digital space.
Fitness: 1Rebel, Powering Boutique Fitness Digitally
1Rebel, a luxury boutique fitness brand with studios across London, Australia and the
UAE, partnered with Kitty to completely transform its digital ecosystem. The project included designing and building a modern website, app and integrated customer portal to deliver a seamless, frictionless experience that mirrors the energy of 1Rebel’s studio workouts.
Having a reputation for high-intensity classes, nightclub-style lighting and a vibrant community, 1Rebel’s audience expects a digital experience as dynamic as its gyms. The solution that Kitty provided centred on creating a mobile-first, high-performance platform that unifies bookings, class schedules, memberships and blog content across multiple locations.
The website was rebuilt on a headless CMS with deep API integrations to Mariana Tek, enabling a single, filterable class schedule across all clubs and features that allows users to follow their favourite instructors. The platform Kitty built now includes optimised content management, fast site speed, 100% SEO score and a visually immersive interface that reflects the bold, energetic style.
The new website and app have delivered enhanced user engagement, smoother booking and backend flexibility, providing a solid foundation for future growth and international expansion for 1Rebel. Ongoing collaboration between 1Rebel and Kitty include content updates, marketing integrations and a planned loyalty scheme to further strengthen member engagement.
Fashion: Trotters Childrenswear & Accessories Limited Website Premiumisation
Trotters, a distinguished British children’s wear brand, partnered with Web Design & Development agency Kitty to modernise and enhance their website, aiming to reflect the brand’s premium identity and rich heritage while providing a seamless, engaging digital experience.
The project focused on updating key pages, including the homepage, product listing and detail pages, navigation, and basket, to deliver a modern, intuitive, and cohesive experience across the site.
Prior to the project, Trotters’ website struggled to communicate the prestige and craftsmanship behind its products. Outdated design, inconsistent colour palettes, typography and layouts created a fragmented user journey that did not reflect the high-end nature of the brand. Working within Shopify’s predesigned templates and technical limitations, Kitty elevated the design to highlight the brand’s heritage while ensuring compatibility with the platform and synergy with existing pages.
The project began with a discovery phase, to review existing design elements, brand guidelines, and imagery, ensuring that the new designs were aligned with the brand’s values and storytelling.
Development was completed in a staging environment for the UK site and replicated for the US site, enabling Trotters to manage and tailor content for each market.
A key innovation was the integration of accurate analytics. Previously, Trotters relied on both Shopify and Google Analytics, which often produced conflicting data. Partnering with sister agency ROAST Analytics, Kitty implemented data layer tracking to provide consistent insights, allowing for precise reporting, lower CPAs, and value-based bidding. A cohesive design language and style guide were also established, enabling the Trotters team to maintain brand consistency across the site.
The results deliver a premium, intuitive user experience that reflects Trotters’ heritage, supports informed purchasing, and provides a robust foundation for future growth.
If you would like to speak to Kitty about your brand’s website build or design, contact our team to discuss how we can help.
