Despite being a market leader in consumer credit scoring, Experian wanted to move into the world of money comparison – an area with huge potential for growth, but with many price comparison sites, is hugely competitive.
Recognising the current issues around first-time buyers struggling to get onto the property ladder, Experian wanted to build an engaging piece of educational content (something easier said than done in a tightly-regulated financial industry). When it comes to mortgages, there can be a lot to take in. So we knew we had to come up with an experience that would not only give first-time buyers the relevant information, but an experience that would help them remember it too.
It’s why after looking at insights drawn from research, we decided to gamify the experience in the form of a quiz – a first for Experian in the UK. Using the quiz format allowed for facts and figures to become more digestible and in turn, more memorable. Users were also given the option to compare mortgage deals, allowing them to find out more and search the best price, all thanks to Experian.
Carving out a space within the mortgage sector
Through gamifying the mortgage process, we were able to build an educational, yet engaging digital experience. Thanks to The Property Ladder Quiz, first-time buyers can equip themselves with the knowledge needed to get their foot onto the property ladder.
Not only this, but the unique assets we created have differentiated Experian from competitors, allowing them to carve out a new space for themselves within the mortgage sector.
An easy-going team, but don’t underestimate their ability to knuckle down and get a job done – it’s been really exciting working hand in hand with Kitty to see an idea for a project become reality. We’ve worked collaboratively with their design and development teams to get complex projects produced, often with quick turnaround times.
Elinor Faulkner-Porch, Search Marketing Manager
