After years of adapting the same website (through different companies and developers) to coincide with their growth, Nextbase were looking for a way to maximise their site’s potential, helping them expand into 10 new markets.
A new site, coded entirely from scratch. Through using WordPress Multisite, it was possible to quickly roll out the new markets, managing and customising the look and feel of each one from one WordPress installation. Simple layout and UX has meant that users can get the information they need in as few clicks as possible.
Laying the foundations for global dash cam domination
As a result, Nextbase has become the leading UK dash cam brand for non-brand search queries and has successfully expanded into over 10 markets. Other stats include:
- Position 1 to 3 rankings for “Dash cam” and “Dash cams” (90,500 avg. monthly searches)
- +39 featured snippets since launch (With an avg. 6,150 monthly searches)
- +7.67% increase in organic sessions (YoY Oct-Dec – peak period)
