Specialist travel insurer InsureandGo wanted a microsite on which they could host intrepid tales told by real-life adventurers. So we built them discoverinteresting.com. Interactive, engaging, and beautiful, it’s not surprising that our site’s become a hotspot for travellers.
From exploring the still-faintly-radioactive Bikini Atoll, to jumping into the world of freediving, discoverinteresting.com essentially grew into an online travel publication.
Together with ROAST, we were able to make discoverintersting.com a success. It’s authentic and editorial style grew the site into a stand-alone online destination for adventurers. This ultimately allowed ROAST to achieve their goal of driving up overall rankings for InsureandGo.
Having Kitty on hand to support us with the build of the microsite meant crucial time wasn’t wasted bouncing from proposal to proposal and allowed for an integrated and well-oiled campaign strategy to be developed. Kitty are an efficient and easy to work with agency that made us feel comfortable and confident in the fact that they knew what they were doing from the outset – and the success driven in the overall campaign is a testament to their skill-set and understanding of our business needs.
Simon Everett, Head of Marketing at InsureandGo
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