What people do in their spare time is their own business. Except Casumo are a little nosey, especially when it comes to the nation’s more unusual pastimes. They have a penchant for the obscure, so armed with a handful of the UK’s favourite comedians, Kitty and Casumo set out to discover the country’s most absurd sports. Be it bog snorkelling, egg throwing, or gurning – together we’ve created an investigative online series so those with a curious mind need not get muddy (or have any teeth removed).
We pulled together a TV-quality online mini-series following some of the UK’s favourite comedians and personalities as they explore some of the country’s most absurd sports. From bog snorkelling, to egg throwing, to gurning, Play Absurd was all about celebrating those special few who find play in the everyday, no matter how absurd it may seem.
Creating Casumo a hub to house entertainment series
Initially the brief to us was to create some entertaining content and to improve brand recognition. We did this by creating Casumo a hub to house the series, and used talent including Anto Sharp and Gina Yashere to spread the campaign far and wide – introducing the wonderful world of Casumo to a brand-new audience. Further stats below:
- 5.25% increase in branded search during the first 7 weeks
- 17,000 increase in transactions*
- €757,000 increase in revenue*
- 3m 48s average dwell time on site
- 420,000 social media views through influencer channels and counting
For Casumo, carving out a space in the highly competitive Online Gaming space was never going to be straight-forward. Kitty embraced the challenge wholeheartedly, and worked tirelessly with us to achieve our goals. In my opinion, what sets Kitty apart is their focus on the customer. Their in-depth consumer profiling approach meant we were able to reach a highly engaged audience, which in turn drove a high ROI for our businessGreg Tatton-Brown at Casumo