With over 200,000 searches for ‘bet calculator’ related terms each month, BetVictor were missing out on the chance to attract new customers to their site. To make the most of this opportunity, the brand were looking for a bespoke solution that not only delivered a best-in-class asset, but cemented their positioning as a leading brand in this sector.
A digital experience that was as functional as it was user-friendly – two areas where other bet calculators fell short. With answer box capabilities allowing content from each ‘Bet Type’ page to be picked up by Google (maximising SEO potential), a bespoke calculation engine gave users calculations and accuracy that no other site could.
The best value for money for customers
The Bet Calculator helped users to get the best value out of their money by providing them with an asset which would show them what profits they would make from which combined bets and as a result the page became the second biggest page to drive new visitors after the homepage. It also ranked in the top five for key terms within 24 hours.
Due to its success, the content asset became a ‘go to market’ tactic for BetVictor’s expansion into foreign markets such as Germany and Korea, where they had a smaller audience.
