1Rebel, a premium boutique fitness provider, needed a complete digital transformation to align its website and app and support the brand’s expansion into international markets. The existing site was outdated, creating technical debt and offering a suboptimal user experience.

• Improve usability

• Enhance the customer journey

• Future-proof the website to support scalable international growth and seamless integration of its fitness management systems. 

Approach

Kitty’s solution redesigned and unified 1Rebel’s various platforms and systems for centralised management and consistent user experience across platforms.

The site was rebuilt on a headless CMS architecture to enhance flexibility and scalability. A standout feature of the project is the close collaboration between Kitty and Mariana Tek, leveraging their API to deliver unique functionality. The site allows seamless management of fitness classes, bookings, and membership services. The new website also includes optimised content management, improved site speed, mobile-first design, and advanced SEO strategies to boost organic search performance.  

Kitty’s approach ensures a smooth, premium user experience across all platforms. 

Results achieved

Early feedback indicates improved user experience and backend flexibility. The redesigned site is expected to significantly enhance 1Rebel’s digital presence, providing a solid foundation for future growth and international expansion, with a strong focus on improving user engagement and driving membership sales. 

The new website and app are now live across the UK and Australian markets, delivering 1Rebel’s signature high-intensity workouts paired with a frictionless digital experience.