When a client comes to us looking to re-platform their website, we start with a thorough consultation to understand exactly what’s driving the change. Perhaps you’re stuck on an outdated CMS that’s limiting your growth. Maybe your current platform can’t handle the traffic volumes you’re now seeing, or you’re simply not getting the flexibility you need to execute your digital strategy.
Every re-platforming project we undertake includes deep involvement from our ROAST SEO specialists from day one. We structure the entire information architecture to preserve and improve your search visibility. We also bring in our GEO expertise to ensure your content works for AI discoverability, which is increasingly important as search and online discovery evolve.
We evaluate your current CMS against your business objectives and provide our recommendations for your needs. Our team is tech-agnostic, meaning we’re not tied to any single tech stack.
For larger migrations, we employ our proprietary scripts to scrape content from your existing website and repopulate it onto your new platform. Where automation isn’t feasible, our content population specialists can handle the transfer manually, ensuring nothing gets lost in transition.
Re-platforming is the perfect opportunity to refine your digital brand. We build comprehensive design systems that establish rules for font sizes, spacing, image styles, colour usage, and interaction patterns. This ensures visual consistency across every page of your new site.
UX ensures intuitive structure and usability to boost conversions, while UI adds visual polish, branding, and interactive elements that enhance engagement and overall user experience. We always undergo UX, followed by UI design.
We provide ongoing SEO and generative engine optimisation (GEO) support, including technical audits, recommendations, and collaboration with ROAST’s Performance specialists to maintain search authority and optimise sites for both traditional and AI-powered search.
We can provide copywriters to refresh existing content or create new content where needed. We also have our proprietary AI technology, RoastWriter. which can generate fresh content aligned with your brand guidelines and tone of voice.
Our QA process involves thorough testing to ensure everything has moved correctly, links work, images display properly, and functionality remains intact. We then provide UAT (user acceptance testing) time for you to review the site before launch.
The right platform fundamentally changes what’s possible with your website. An outdated CMS constrains you and gives your users a poor UX, limiting load speeds, restricting functionality, making content updates cumbersome, and ultimately costing you conversions and revenue.
Re-platforming onto a modern, scalable solution means your site can grow with your business. Page load times improve dramatically, which both Google and your users care about enormously. We’ve taken sites from performance scores in the 50s to the low 90s through re-platforming and optimisation work.
There’s also the long-term cost consideration. Yes, re-platforming requires upfront investment. But propping up an aging platform with constant patches and workarounds gets expensive quickly. A modern CMS can reduce ongoing maintenance costs and makes it far easier to add new functionality as your needs evolve and reduces marketing efforts required to make updates, amendments, and publish new content.
Not if it’s handled properly. Our approach to SEO migration implements comprehensive redirect strategies, ensure all metadata migrates correctly, and work closely with ROAST’s Performance team throughout the process. The goal is to preserve or stabilise your existing search authority when the new site is launched, setting you up for future growth.
It depends on the source platform and how the data is structured. Some CMS platforms make data extraction straightforward, whilst others are more challenging. We assess this during our initial consultation and provide honest guidance about what’s feasible and what will require alternative approaches.
For content-driven sites, WordPress offers excellent flexibility and scalability. For e-commerce, Shopify is robust and well-supported. For complex, high-traffic applications, we often recommend headless solutions using Next.js for the front-end with WordPress, sanity.io, or another headless CMS on the back-end. The right choice depends entirely on your specific requirements.
Absolutely. Re-platforming is an ideal time to refresh your brand. We can develop comprehensive brand guidelines that work across web, print, and other channels. We’ve done this for many clients including Cookson Adventures, where we created their original branding from scratch, and for Nielsen Active Holidays, where we helped implement a complete rebrand including everything from digital assets to staff uniforms. Other clients include Yellow Zebra, Capacity Media, Wanderlust, and 1Rebel.