We don’t tick boxes. We understand what your website needs to achieve and build it properly from the ground up. Every project begins with a thorough conversation, followed by a detailed proposal.
From day one, we consider information architecture, SEO strategy, and generative engine optimisation (GEO) for AI discoverability. Working alongside ROAST’s SEO team, we structure your site correctly from the start, creating the strongest foundation for search visibility.
Being London-based, we prioritise in-person meetings where possible. Discovery workshops are more effective face-to-face, collaboration is stronger, and the results prove it.
We bring all stakeholders together—ideally in person if you’re London-based. This is where we dig into what you actually need, not what you think you need. It’s the foundation for everything that follows.
After discovery, we pull together a comprehensive definition document. This covers all the nitty-gritty details of everything that needs to go into your website build. No assumptions, no guesswork—just clear documentation everyone can refer back to.
We define your site architecture, mapping pages and relationships that users and search engines can navigate effectively. Technical priorities are determined by your business goals and anticipated performance impact.
We use Figma to design wireframes that prioritise layout, information hierarchy and flow. This user experience design ensures your site meets evolving expectations and drives conversion before aesthetics come into play.
After wireframe approval, we layer in your brand through UI design: colours, typography, imagery. We build a comprehensive design system ensuring consistency across every page, with two amendment rounds before development begins.
We keep development in-house with our London-based team, ensuring consistent quality and accessibility. Tech agnostic by nature, we specialise in WordPress and Shopify, delivering dependable results without offshore complications.
We run our own QA checks before handing the site over to you for UAT. This is where you go through the entire site and make sure everything works as expected. If it doesn’t, we’ll sort it out.
Content population usually sits with clients, but we can offer support through our copywriters or our proprietary AI technology, RoastWriter. producing content that perfectly aligns with your brand guidelines and tone of voice.
We’re beside you on launch day, delivering expert support for a smooth site deployment. Post-launch warranty guarantees our team remains available to resolve any issues quickly and efficiently.
We monitor your SEO pre and post-launch to ensure everything migrates correctly and your search authority isn’t lost when the new site goes live.
A website is not just a digital brochure, it is a performance tool designed to drive measurable outcomes such as generating qualified leads, increasing sales and conversions, and improving user engagement and retention.
Every design and development decision is made with performance in mind, ensuring the website supports clear business objectives. Considerations include:
Accessibility – both a legal and commercial priority. The European Accessibility Act (EAA) requires businesses selling products or services in the EU to ensure digital accessibility. Accessible design expands your potential audience and improves usability for all users.
A clearly defined design system – underpinning every project with consistent visual and functional rules creating a cohesive and professional user experience.
Performance optimisation – embedded from the outset to significantly increase site speed and stability. Faster websites lead to better engagement, improved search performance, and lower bounce rates.
SEO and GEO – integrated from day one to ensure visibility in traditional search engines while still supporting structured content that AI systems can interpret and surface accurately. This future-proofs your digital investment as search behaviour evolves.
Everything from initial discovery through to launch and post-launch support. That includes strategy and planning, information architecture, SEO integration, UX wireframing, UI design with full brand application, in-house development, quality assurance, user acceptance testing, launch support, and a post-launch warranty period. We also monitor SEO migration to protect your search rankings.
It depends on the scope and complexity of your project. A typical full website design and build takes anywhere from 8 to 16 weeks, but we’ll give you a more accurate timeline once we understand your specific requirements. Complex projects with custom functionality or extensive content migration will naturally take longer.
Absolutely. Mobile-first design isn’t optional anymore—it’s essential. We design and build every website to work seamlessly across all devices and screen sizes. This isn’t just about responsive layouts; it’s about considering how users interact with your site on different devices and optimizing the experience accordingly.
Yes. We can provide reliable website hosting as part of our ongoing technical support, ensuring your website remains secure, fast, and stable. We recommend the most appropriate hosting setup for your needs and manage the environment for you as required.
Many clients combine hosting with our technical partnership retainers, which provide ongoing support after launch. This includes regular updates, performance optimisation, monitoring, and troubleshooting to keep your website running smoothly.