We don’t believe in manual copy-and-paste marathons when there’s a smarter way forward. Our team has built custom scripts that can scrape content, images, metadata, and structured data from your existing website, store it securely in a database, and then repopulate it onto your new platform with precision.
Before we start any migration, we conduct a thorough audit of your existing content and site structure. We identify what needs to move, what can be archived, and what might need restructuring to align with your new information architecture. Throughout the process, our in-house development team works closely with the ROAST SEO specialists to ensure that URL structures, redirects, and metadata are all properly maintained. We’re not just moving content, we’re protecting your hard-earned search authority.
Using proprietary scripts, we extract all content types from your existing website and organise it systematically in a secure database. This creates a clean foundation for migration and allows us to map old content to new site structures efficiently.
Moving from one content management system to another requires careful planning. We’ve successfully migrated sites from and to platforms including WordPress, Drupal, Umbraco, and headless CMS solutions like Sanity.io. Each platform has its quirks, and we know how to extract data cleanly and rebuild it in your new environment.
We work hand-in-hand with ROAST’s SEO team to ensure proper redirects are in place, URL structures are optimised, and meta information is preserved. Every website we touch is built with SEO fundamentals baked in from the start, not an afterthought.
If you’re running a Shopify, WooCommerce, or BigCommerce store, product data migration becomes even more critical. Beyond just product descriptions, we migrate pricing, inventory levels, product variants, customer reviews, and order history where applicable. We plan migrations carefully to minimise disruption, avoiding a loss in sales.
Our QA process involves thorough testing to ensure everything has moved correctly, links work, images display properly, and functionality remains intact. We then provide UAT (user acceptance testing) time for you to review the site before launch.
A botched migration can tank your search rankings, frustrate your users, and cost you revenue. We’ve seen businesses lose months of SEO progress because redirects weren’t set up properly or because content was duplicated incorrectly.
Our structured approach protects your digital assets during what can otherwise be a risky transition. By automating the heavy lifting, we reduce the potential for human error whilst accelerating timelines. A migration that might take weeks of manual work can often be completed in days with the right tools.
More importantly, we don’t just move content blindly. We use migrations as an opportunity to improve information architecture, consolidate duplicate content, and optimise page structures for better user experience and conversion performance.
From a business continuity perspective, proper migration planning means minimal downtime. We typically handle launches outside business hours and have rollback procedures in place if anything unexpected occurs. Your customers shouldn’t even notice the transition is happening.
Not if it’s done properly. We work with ROAST’s SEO team to implement comprehensive redirect strategies and preserve all metadata. We also monitor rankings closely post-launch and can quickly address any issues. Protecting your search authority is a core part of our migration process, not an optional extra.
Absolutely. Whilst migration services often accompany our full website design and build projects, we can provide standalone migration support if you’re replatforming a site that’s already been built or if you just need help moving content to a new CMS.
We’re tech agnostic, which means we’re not tied to any single platform. That said, we’re strongest with WordPress, Shopify, Drupal, Umbraco, and headless CMS solutions like Sanity.io. The feasibility of migration depends on how easily we can extract data from your existing CMS, which we assess during our initial consultation.
Yes. We can provide copywriters to refresh existing content or create new content where needed. We also have RoastWriter, our proprietary AI technology, which can generate fresh content aligned with your brand guidelines and tone of voice. This is particularly useful when you’re migrating but also want to take the opportunity to improve or expand your content.