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Print Design 

In a world dominated by digital screens, print design stands out as a powerful medium for creating lasting impressions. At Kitty, we understand that tangible materials from business cards to brochures, signage to staff uniforms carry weight that pixels alone can’t match. Our print design services bridge the gap between your brand identity and physical touchpoints, ensuring every piece of material that represents your business does so with impact and consistency.

Kitty’s Approach to Print Design

Our print design approach focuses on expressing the core of your brand through memorable physical materials, not simply adding logos to templates. We begin by reviewing existing brand guidelines or creating new ones from scratch, ensuring consistency across print, web, outdoor advertising, and internal communications. This creates a cohesive identity that works across every touchpoint.

What distinguishes our process is the integration of digital and print expertise. Because we also specialise in web design and development, we understand how brands should perform across different channels. As a result, print materials are designed to complement and strengthen your digital presence rather than exist separately.

Each project starts with understanding your goals, whether that involves launching a product, rebranding materials, or creating graphics for a new location. Our London-based designers then develop tailored solutions that support those objectives.

Our Print Design Service

Brand Guidelines Development

We create comprehensive brand guidelines that work across all mediums. This includes defining your colour palettes, typography hierarchies, image styles, tone of voice, and usage rules. The result is typically delivered as either a microsite or a detailed PDF document that anyone working on your marketing materials can reference. These guidelines ensure consistency whether you’re designing a website, printing a brochure, or creating outdoor advertising.

Marketing Collateral

From brochures and flyers to business cards and presentation folders, we design print materials that capture attention and communicate your message clearly. We consider every detail including paper stock, finishes, and fold types to ensure the final product feels as premium as it looks.

Environmental Graphics and Signage

Your physical spaces should reflect your brand just as strongly as your website does. We design wayfinding systems, wall graphics, window displays, and signage that create cohesive brand experiences in retail environments, offices, hotels, and events.

Customer-Facing Literature

Guest materials, product catalogues, menu designs, and information packets all need to reflect your brand’s quality and values. We ensure these materials are not only visually appealing but also functional and easy to navigate.

Staff and Operational Materials

Internal branding matters too. We design everything from staff uniforms and ID badges to training manuals and internal signage. We’ve helped bring companies complete brand redesign to life by creating all their guest materials, staff uniforms, and hotel signage as part of a comprehensive rebrand.

Packaging Design

For product-based businesses, packaging is often the first physical touchpoint with customers. We design packaging that protects your products whilst reinforcing your brand identity and creating unboxing experiences that generate word-of-mouth marketing.

How Does Print Design Support Your Business?

Print design provides tangible benefits that digital channels cannot fully replicate. High quality printed materials create credibility and trust, helping businesses appear established and professional before conversations even begin. Items such as business cards, brochures, and reception materials leave a stronger impression than purely digital communication.

Print also improves information recall, as people tend to remember content better when reading from paper. A well designed brochure or catalogue may be revisited multiple times, creating longer lasting engagement than many digital advertisements. For businesses with physical locations, environmental graphics and signage help turn spaces into branded experiences while increasing visibility and encouraging social sharing. Vehicle branding extends this reach further by turning company vehicles into mobile advertisements.

Consistency across customer touchpoints is another key advantage. Print materials that align with websites, newsletters, and in store experiences strengthen brand familiarity and trust over time. In addition, print continues to reach audiences and industries where digital marketing alone may be less effective, including trade shows, direct mail campaigns, and in store advertising.

Print Design FAQs

Do you handle the actual printing, or just the design?

We primarily focus on the design work, but we’re happy to manage the print production process for you if needed. We work with trusted print partners and can oversee everything from selecting paper stocks to final delivery, ensuring the finished product matches our designs perfectly.

Can you work with our existing brand guidelines?

Absolutely. If you have established brand guidelines, we’ll work within them to create print materials that align with your existing identity. If your guidelines need updating or expanding to cover print applications, we can help with that too.

What file formats will we receive?

You’ll receive print-ready files in the appropriate formats for your printer (typically PDF with bleed and crop marks). We also provide editable source files so you or future designers can make updates if needed.

Do you design for specific print methods like foiling or embossing?

Yes, we have experience designing for various specialist print techniques including foiling, embossing, spot UV, die-cutting, and more. We can advise on which techniques will work best for your project and budget.

Can you help us transition our brand from digital to print?

Definitely. Many of our clients come to us with strong digital brands that need translating to print. We understand the technical differences of colour spaces, resolution requirements, and physical constraints and ensure your brand looks just as good on paper as it does on screen.

Ready to get started?

Get in touch to discuss your project requirements.