Market-leading consultancy, Lane, Clark and Peacock (LCP) have launched their new website with the help of sister agencies Kitty and ROAST. Over the past few months, Kitty and ROAST have overhauled their online presence to achieve high growth ambitions.
Following a competitive pitch, the consultancy, who offer expertise across pensions, financial services, insurance, energy, health and analytics, appointed the two agencies last year. This was the result of needing a new web platform that brings together all of LCP’s services whilst captures the essence and ambition of LCP.
Kitty and ROAST worked in tandem to support in the delivery of the brand’s website re-imagination project, during which the site was redesigned and built from the ground up, incorporating best practice SEO, advanced analytics implementation and CRM integration. The site showcases the LCP brand and allows LCP to feature the various broader markets the consultancy work within. The website offers LCP the required flexibility to cater to a range of different audiences and journeys within their new online home.
The sister agencies carried out an extensive discovery phase to inform the strategy, followed by a full redesign and development of the website. The brief also included SEO, Analytics, Content Migration and AI.
Rob Knight, Managing Director at Design and Development agency Kitty said: “It was an exciting project as LCP were eager to take advantage of the data we can provide. The team were keen to consider cutting edge technologies, including our AI discovery phase, that uncovered insights to further develop the brand and their online results.”
LCP’s previous website was built when their Pensions offering was their primary market. As the business has expanded into new markets (including health and energy) and undergone a rebrand, the new web build is instrumental in demonstrating LCP’s broader expertise in the context of the brand.
LCP can now strengthen their online authority and shine a light on their expansive offering due to the work carried out.
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