Play Absurd

Getting Absurd with Casumo

Casumo welcomes you to an alternative Great Britain, where it’s less about cream teas and good manners, and more about pulling faces and throwing your breakfast as far as possible.

What people do in their spare time is their own business. Except Casumo are a little nosey, especially when it comes to the nation’s more unusual pastimes. They have a penchant for the obscure, so armed with a handful of the UK’s favourite comedians, Kitty and Casumo set out to discover the country’s most absurd sports. Be it bog snorkelling, egg throwing, or gurning – together we’ve created an investigative online series so those with a curious mind need not get muddy (or have any teeth removed).

5.25%

increase in brand searches in 7 weeks

17,000

estimated increase in transactions

€757,000

estimated increase on revenue

3m 48s

average time spent on site

420,000

social media views through influencer channels and counting

5.25%

increase in brand searches in 7 weeks

17,000

estimated increase in transactions

€757,000

estimated increase on revenue

3m 48s

average time spent on site

420,000

social media views through influencer channels and counting

Initially the brief to us was to create some entertaining content and to improve brand recognition. We did this by creating Casumo a hub to house the series, and used talent including Anto Sharp and Gina Yashere to spread the campaign far and wide. Weird news travels fast, and BBC Radio 5 invited two of our influencers to impart the very particular skills they learnt live on air.

The campaign so far has straddled mediums, defied logic, and left us with fewer questions on the curious, and we’re not done yet…

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